Popular Culture is what happens to be popular with the majority at any given time in on any topic in any culture. Popular Culture has many subclasses, such as upper-class and lower-class but there will always be a majority within the classes.
Popular Culture is important to understand in a business environment because you need to know who your audience is and what the “popular norm” is in that subculture. For example, if you go to a town that is made up of mostly Mexican-Americans, you don’t want to be walking around pushing to pass the Bill that prohibits Illegal aliens from getting a green-card. You need to know what is needed within these sub cultures. You don’t want to go peddling Iphones for $500 each in a poor town like Carbondale, Ohio. You would have a larger customer market if you sold a similar phone for $100 and make more money.
There are many things throughout my childhood that I would consider to be pop culture icons. One that sticks out the most is the Dukes of Hazzard and Daisy Duke. Daisy is the first woman on television who in her time was a “knockout” but still had the brains to outwit the Sheriff and his deputy whenever needed. Daisy is known for her short shorts but to me and many other young girls who had brothers she was a role model. My brothers and I would pretend we were the dukes and the neighbors (who also just happened to be boys), were Roscoe and Cledus. Since I was the only girl I received the part of playing Daisy. We used our bikes for our vehicles and had certain places in the yard for the Duke Farm, The Boar’s Nest, Cooter’s Garage, and so on. I always wanted to drive the General Lee (even though it was a bike) but was always stuck driving “Dixie”, Daisy’s white Jeep. People today don’t realize that TV has a HUGE impact on the kids that watch it. Along with the Dukes, I remember imitating with my brothers, other shows such as The Incredible Hulk, MacGyver, and Knight Rider. To me these things are what make up a pop culture artifact, when you can attach personal feelings or a childhood memory to it.
Popular Culture is important to understand in a business environment because you need to know who your audience is and what the “popular norm” is in that subculture. For example, if you go to a town that is made up of mostly Mexican-Americans, you don’t want to be walking around pushing to pass the Bill that prohibits Illegal aliens from getting a green-card. You need to know what is needed within these sub cultures. You don’t want to go peddling Iphones for $500 each in a poor town like Carbondale, Ohio. You would have a larger customer market if you sold a similar phone for $100 and make more money.
There are many things throughout my childhood that I would consider to be pop culture icons. One that sticks out the most is the Dukes of Hazzard and Daisy Duke. Daisy is the first woman on television who in her time was a “knockout” but still had the brains to outwit the Sheriff and his deputy whenever needed. Daisy is known for her short shorts but to me and many other young girls who had brothers she was a role model. My brothers and I would pretend we were the dukes and the neighbors (who also just happened to be boys), were Roscoe and Cledus. Since I was the only girl I received the part of playing Daisy. We used our bikes for our vehicles and had certain places in the yard for the Duke Farm, The Boar’s Nest, Cooter’s Garage, and so on. I always wanted to drive the General Lee (even though it was a bike) but was always stuck driving “Dixie”, Daisy’s white Jeep. People today don’t realize that TV has a HUGE impact on the kids that watch it. Along with the Dukes, I remember imitating with my brothers, other shows such as The Incredible Hulk, MacGyver, and Knight Rider. To me these things are what make up a pop culture artifact, when you can attach personal feelings or a childhood memory to it.
No comments:
Post a Comment